ASP Marketing Your Hotel and Gastronomy Property
“If you want your hotel or gastronomy property to be marketed professionally
then you need to leave it to the professionals!”
We at Auer, Springer & Partner know that the decision to sell or lease out your hotel, guesthouse, hotel resort or apartment complex is not an easy one. That is why it is all the more important to put your trust in an experienced partner who will guide you every step of the way. We are dedicated to selling and leasing hotel and gastronomy properties and have many tools and techniques to make prospective buyers eager to buy or lease your hotel or hospitality property.
Selling or leasing hotel or hospitality properties? We at Auer, Springer & Partner do nothing else? Just one of many factors making us your ideal partner. Find out more about us!
What is the best way to sell or lease my business?
The best way to grab people’s attention when selling a property is to put all your cards on the table and make it clear that you want to sell and disclose full details of what you are sellng. This creates more publicity and more interest which can create competition between prospective buyers or lessees effectively pushing up the price of your property and accelerating the selling/leasing process. Put all your cards on the table and there is only one way forward. Open marketing is the most sure-fire way of sealing a deal and can often result in a much higher selling price being obtained for your hotel or gastronomy property. When choosing open marketing it is absolutely vital that all staff, business partners, banks, etc. are involved in the selling process so as to avoid potential problems in day-to-day business.
This involves testing the waters without arousing widespread suspicion. This type of marketing works by conveying just enough information via suitable forms of marketing to selected markets to make potential buyers or lessees want to know more. They will then contact one of our expert brokers and only after their identity, intentions and available equity have been successfully verified, will we disclose further information and documents about your business. Discreet marketing aims to prevent suppliers, partners, guests, staff, etc. finding about your plans to sell and therefore limits any disruptive effects on day-to-day business. We nevertheless highly recommend that you inform your bank(s), tax advisor and legal advisor about your plans to sell. Make sure you are well-prepared for the eventuality that other parties do find out about your plans. Your personal hotel broker can help you do this.
The hotel brokers at ASPI AG will be able to develop a tailored marketing strategy for your property based on your requirements and status quo.
ASP Global Hotel Brokers will always market your property effectively
Whichever marketing strategy we develop for your hotel or gastronomy property, we at ASP are confident that we will either already have many serious prospective buyers or lessees for your property on our books or that we will be able to raise significant interest through our sales and marketing strategies and various marketing channels.
ASP Global Hotel Brokers contact prospective buyers, lessees and investors directly
Our database of prospective buyers, lessees and investors, hundreds of existing search requests for hotel properties and gastronomy businesses, our network of offices and our employee expertise all enable us to find the right buyer for your property in a foreseeable time period. Our hotel brokers and tourism consultants will market your property according to a well-thought-out and targeted strategy.
ASP Global Hotel Brokers market your hotel or gastronomy property in a creative and diverse manner
In addition to placing eye grabbing advertisements in regional, national and international newspapers and industry publications we also use all kinds of direct marketing and word-of-mouth recommendations. Your property will be professionally marketed discreetly or openly, depending on which marketing strategy is chosen, in seven languages worldwide. This guarantees blanket coverage for your property and gives us the best chance of finding the right buyer or lessee wherever in the world they may be. As we already have hundreds of search requests from prospective buyers and lessees on file, we generally know if we already have someone for whom your hotel would be an 80-100% match. If this is the case then we will call them and provide them with the details of your property. We also send e-marketing newsletters containing properties which may be suitable for prospective buyers/lessees based on the search requests we have on file for them.
ASP Global Hotel Brokers are committed to selling or leasing your property in an efficient manner
Our experienced tourism consultants and hotel brokers use various tried and tested property valuation methods to determine a suitable price range for your property. Our hotel brokers ensure that the hotel description in our marketing material comprehensively covers all marketing aspects. Depending on which marketing strategy has been chosen we will create marketing material for your propety in over 18 different languages including Chinese and Russian.
And one more very important aspect of our cooperation:
ASP Global Hotel Brokers will only ever market your property in accordance with the terms of our contractual agreement with you and are happy to go through these with you in detail if so wished. After receiving information about your property from us it is perfectly natural for prospective buyers or lessees to go on to research your property on the internet, on review and marketing sites, and in some cases they may even stay at your property anonymously. All this is nothing to be afraid of if you have informed us about all aspects which may be favourable or detrimental to selling/leasing your property. Try to be as honest with us as possible – only then can we develop the right sales and marketing strategy for your property and be fully prepared.